Who We Are
Maisha Poa is a insurtech startup that is revolutionizing access to quality healthcare, by providing simple, relevant, and affordarble insurance for Kenya’s middle and low-income workers.
Why It’s Important To Us
The Problem We Are Solving
Over 19 Million of Kenyans have the ability to pay for social protection schemes like Insurance but are currently underserved.
Over 38%…
of those who are sick in Kenya forego treatment due to high costs.
Less than 2%
Less than 2% insurance penetration in Kenya.
Millions…
Millions of Kenyans pushed into poverty due to catastrophic health/life events.
A Sustainable Solution
Introducing MaishaPoa Health Cover
We do not sell insurance, we co-create family & employee protection solutions to allow you or your business to do more.
Our suite of products is backed by well-established insurance providers, including APA & AAR, ensuring the utmost reliability and trustworthiness.
We provide a unique and affordable health-financing product that offers comprehensive health coverage for the whole family. It aims to enable low income workers and in particular those in the informal sectors to manage health-related risks. The product is value added to cover other related risks faced by this segment of the population.
Passionate And Experienced
Meet our Talented Team
Get to know the talented individuals behind our agency
JohnPaul Otieno
Co-Founder, CEO
John Paul Otieno is a seasoned marketer and strategist with 18 years in insurance. He has excelled at AIG, UAP, Madison, and Xplico Insurance. In 2014, he founded Insurance for All (IFA) and later established MaishaPoa.
Purity Kinuthia
Co-Founder, CCO
Purity specializes in healthcare financing and strategic partnerships. She designs impactful, user-focused products, leveraging her background in Business & Mathematics to drive growth and innovation.
Luis Kinuthia
Co-Founder, Product
Luis is a micro insurance expert with over 7 years of experience creating inclusive insurance solutions for smallholder farmers and informal traders in Africa.
Brian Nyakundi
Chief Operating Officer
Brian Nyakundi, a social enterprise leader with a background in Actuarial Science, combines analytical and innovative skills to support marginalized communities.
Ready To Revolutionize Healthcare?
Join us on this remarkable journey, and together, we’ll redefine what’s possible in healthcare.